Why is storytelling so important?
Story allows you to grab the attention of customers by speaking to their unconscious needs, wants and desires.
It Creates a lifestyle
Story allows us to create a mood, a way of being, a community, and a culture. It creates a sense of belonging, and we all want to belong to something.
Story has been used since 700 BC to pass along information from generation to generation. Not only that, imagining a story or picture is one of the most effective memory tricks.
Pink Graffiti is a boutique brand storytelling agency.
We help you create stories that matter. Then, we share them where it matters.
BRAND STORYTELLING SERVICES
Generic never wins. In fact, generic fails. Think of it like this... Do you even remember the name of one generic cereal at the grocery store? Nope. But, I bet you do know which cereal Tony the Tiger reps!
Content Marketing is truly the big-pink-pumping-heart of Digital Storytelling. It is the creation and curation of visuals, video, copy and experiences to attract a specific audience and build trust & likability. It's relationship building at its best, and like any great relationship, it requires constant and consistent effort.
With more than 2 billion active users on Facebook, 700 million Instagram users, 328 million Twitter users, 500 million LinkedIn users and 173 million Snapchat users, Social Media has become the largest publishing and distribution opportunity for businesses, and it's not going away.
You can proclaim it to the world. Will they listen? Public relations offers the indispensable value of a third-party endorsement. When an authority such as a journalist or blogger includes your business in a story or article, they lend their credibility to you. This creates trust faster with your target audience. Plus, who
doesn't love seeing their name in The New York Times? Just sayin'.