THE JEREMY - WALK THE WALK, TALK THE WALK
A new upscale boutique hotel had just been acquired by Starwood Capital in West Hollywood. The hotel was two months away from opening its doors, and a new boutique brand, The Jeremy, would need to be defined through visuals and copy. Pink Graffiti was hired to establish the brand voice/tone guidelines, write the website copy, and assist with the production of the hotel’s photography.
In order to attract the hotel’s target market, Pink Graffiti applied the PowerStory formula to define the voice and lexicon. To ensure that there was alignment between the copy and visuals, Pink Graffiti co-led the direction of the lifestyle and social media photoshoot.
The Success Story:
Pink Graffiti created the brand personality and voice deck to be used by the internal marketing and sales teams. A do's and don'ts guide was also created for ongoing use. As a bonus, Pink Graffiti enlisted a social media influencer/photographer to expand the hotel’s photo library without incurring any additional hard costs.