WhY DOES YOUR STORY MATTER?
Story allows you to grab the attention of customers by speaking to their unconscious needs, wants and desires.
It Creates a lifestyle
Story allows us to create a mood, a way of being, a community, and a culture. It creates a sense of belonging, and we all want to belong to something.
Story has been used since 700 BC to pass along information from generation to generation. Not only that, imagining a story or picture is one of the most effective memory tricks.