PINK GRAFFITI'S DIGITAL STORYTELLING
Basic psychology teaches us that we make decisions based on emotions, and then we rationalize our decisions. This explains why you said you were going on a diet, and then you reached for a green bag of those oh so buttery good Tate's cookies two days later. Why? Because someone spilled coffee all over your shirt three minutes prior to the big year-end review. It was the least you could do to soothe the embarrassment.
(We speak from experience here. Those emotions get us every time! Pass the cookies, please!)
Companies can talk all day long about facts, figures and features, but they may not move the needle. (Unless you are one of those people who is dead inside and maybe these persuasion techniques work.) You must begin with storytelling. You must begin with the nuanced dance of emotion-making through visuals, videos, language and experiences that resonate with the values of your ideal client.
After all, emotions are the building blocks of memories, and we are all about creating familiarity and trust with your customer. Businesses that can create and share purposeful stories will eclipse their competitors and sell their products and services! (Speaking of eclipse, did you look up, too?)
Pink Graffiti provides powerful and purposeful digital storytelling through the intersection of social media marketing, brand management and public relations. Allow us to transform your business from meh to massively successful like those fidget widgets.
With more than 2 billion active users on Facebook, 700 million Instagram users, 328 million Twitter users and 166 million Snapchat users, social media has become the largest publishing and distribution opportunity for businesses, and it's not going away. (Even your grandma is on social media...)
In fact, 85% of businesses are using social media to drive traffic to their websites and increase awareness. However, many businesses are uncertain if social media is really working for them. So odd. Why? Because too many "so-called" social media managers are only curating (at best) not converting. Pink Graffiti knows how to remedy this problem, and we start with digital storytelling.
Generic never wins. In fact, generic fails. Think of it like this... Do you even remember the name of one generic cereal at the grocery store? Nope. But I bet you do know which cereal Tony the Tiger reps!
Great businesses must stand for something, which is why we always start with purpose. We start with digging into the brand.
Branding is the truest expression and experience of a business, person, product or service. It is a set of perceptions and values that define parameters. Marketing on the other hand, is the act of tactically and strategically supporting sales by targeting a specific market.
Brand marketing marries the two. It allows for your brand to lead the way you attract and engage your customer.
You can proclaim it to the world. Will they listen? Media relations offers the indispensable value of a third-party endorsement. When an authority such as a journalist or blogger includes your business in a story or article, they lend their credibility to you. This creates trust faster with your target audience. Plus, who doesn't love seeing their name in The New York Times? Just sayin'.