CASE STUDY:

AFFINIA HOTELS

TAPPING INTO PUPPY POWER

 

THE CHALLENGE

Affinia Hotels tasked Pink Graffiti's Cole Hernandez with helping promote its new VIPaws program benefiting the Human Society.

The hotel brand wanted to create awareness of its pet-friendly accommodations as well as grow its Facebook & Instagram channels. 

 
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THE SOLUTION

Pink Graffiti's Cole Hernandez partnered with Royce the Frenchie and the Humane Society to create the first #VIPawty on the rooftop of Affinia's Murray Hill property. 

Additionally, a photo contest tied to the #VIPawty hashtag was developed to engage the online community. 

 

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The Results

The photo contest for Affinia’s #VIPawty with Royce the Frenchie grew the Instagram community by 9% during campaign. 

More than 100 NYC-based pet owners and celebrity pets attended the #VIPawty event, raising more than $2K for the Human Society. 

Social Media Stats:

• 543,967 impressions
• 932 comments
• 109 shares