Digital Storytelling via PUBLIC Relations
You can proclaim it and tout it to the world. Will they listen? Media relations offers the indispensable value of a third-party endorsement. (This is even better than when your Mom tells you how special you are and how you are really the favorite child.)
When an authority such as a journalist or blogger includes your business in a story or article, they lend their credibility to you. This creates trust faster with your target audience.
There is nothing typical about today's public relations. Content is drastically shifting from print to online, and it is being produced and consumed at warp speeds. Video, infographics and photos are also part of today's media kit, making it essential to work seamlessly between crafting the message and creative. Pink Graffiti knows how to cull the most compelling stories together to provide journalists and bloggers what they need in a New York minute.
DNA STORY DEVELOPMENT
News should be new. News should solve a problem or delight with its originality. The most effective media relations campaigns start with these components. Pink Graffiti excels at helping clients develop the original news hooks as the DNA of the brand.